Cheaney are another classic shoe brand undergoing a metamorphosis. Founded in 1886 by two brothers, Joseph and Arthur Cheaney, Cheaney quickly became one of the premier shoemakers of England. Like the other classic companies, they are based in Northamptonshire.
Cheaney have less of an obvious presence in the market, having for many years sold their shoes through the stores of other English brands. In 1964 they were bought by Churches, who to their credit have kept Cheaney as a distinct brand. Now, under their chairman Stephen Etheridge, they are building their brand identity anew.
This re-invigoration of Cheaney automatically feels right. Cheaney shoes have a very distinctive style and shape and stand out from their peers and it is right that is acknowledged. Cheaney shoes are more rounded and have a softer line than Churches or Barkers. Their classic shoes are characterised by a graceful swooping vamp which curves into a very rounded, almost bulbous toe.
There is an aristocratic beauty about Cheaney shoes that is visible in the shape, the leather, the grain and the finish. They are one of a kind and men who wear them understand that implicitly.
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