Sebago shoes in the late 20th century

The 1970’s saw the launch of the now legendary Dockside deckshoe.

Sebago-Moc dropped the ‘Moc’ from the brand name and the company thereafter became known as simply Sebago shoes.  The Dockside soon became the benchmark quality aspiration for all sailing shoes.  Meanwhile the 1980’s saw the resurgence of the timeless style of the classic look and the Dockside fitted this look superbly.  Throughout all university campuses of the United States the Sebago Dockside became a must buy.  In 1984 international recognition was boosted with sponsorship of a participating yacht in the international O-Star race.  Other significant sponsorships soon followed and before long Sebago became the official sponsor of yachting footwear for the US sailing squad.

During the 1990’s Sebago consolidated its position and concentrated on its core designs whilst continuing to sponsor a plethora of sailing teams and races.  The highlight for Sebago shoes was as the main sponsorship of the 1992 America’s Cup entry ‘Defender’ and subsequently the 1995 Young America team.  1994 saw the launch of the waterproof Dryside collection.

As the Sebago shoes brand entered the 21st century a new innovative range of footwear was introduced to complement the authentic classics.  Amongst these are the multi-coloured Docksides produced in collaboration with Colette in France and the colourful boat shoes produced in collaboration with Vane in New York.  There seems no stopping the exciting future of this brand whose underlying principles of quality, function and style have remained undiluted.

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