The history of Sebago footwear:
The Sebago footwear brand began life in the 1940’s on the shores of Lake Sebago in the United States. Until around the turn of the century Navigair on England’s south coast was responsible for the distribution of Sebago footwear throughout the UK. Then in the early years of the 21st century the brand was sold to American footwear giant Wolverine who concentrated production in the Caribbean and the Far East.
Wolverine successfully ran the brand for many years but for reasons best known to themselves they decided to sell the brand in 2018. The brand is now owned by the Italian company BasicNet Group and distribution throughout the UK is the responsibility of GL Dameck Ltd in Blairgowrie.
The future of Sebago footwear:
At Bradshaw & Lloyd we are excited at the prospects for the Sebago brand. BasicNet are restricting production to the Dominican Republic where the quality has always been at its best. They are also concentrating on high quality, stylish men’s styles in both formal and recreational variants. We certainly approve of this approach and will continue to support this great brand.